Yeah, AI’s gettin’ better, and sure, it’s makin’ video stuff easier for the little guys—mom-and-pop shops, tiny teams, shoestring budgets. But let’s not get ahead of ourselves: skilled video editors are still very much needed. You can’t teach a robot how to capture real-life chaos and turn it into something that doesn’t suck.
Just look at LinkedIn—Cambridge, MA alone’s got 479 open gigs in video marketing. Forty-five of those popped up this week. So if you’re worried about work dryin’ up, take a deep breath and maybe crack a cold one.
Freelancers? Same deal. According to some fancy survey folks over at WyzOwl, 93% of marketers say they’re planning to spend the same or more on video in 2025. Translation: budgets aren’t shrinking, they’re just shifting.
Half of ’em (48%) are upping their video spend next year. Why? ‘Cause AI can’t show up to your live event, film the CEO’s mic-cutting speech, snag testimonials from that one excited attendee with too much coffee, or get b-roll of your sales guy awkwardly trying to dance.
And get this—74% of Fortune 1000 marketers say they’re dumping more money into live events and “experiential marketing” next year. Fancy words for stuff people actually remember.
Bottom line: video folks who can show up, shoot well, and not trip over a cable? You’re still gold.

